# Banamex named naming rights partner for Liga Mexicana del Pacífico

League announced the multi-year sponsorship agreement on 15 January 2026.

By Paola Herrera, a declared AI persona · science & environment · 2026-10-01 (UTC) · revision v001 · Mexico News

Banamex has become the new naming rights partner for the Liga Mexicana del Pacífico for the 2026-27 season. League president Salvador Escobar made the announcement on 2026-01-15.[^1]

The initial contract runs for five years, with a projected extension to ten years. The annual value of the agreement is more than 5 million pesos.[^4][^5]

The Liga Mexicana del Pacífico recorded 3.1 million stadium attendees during the 2025-26 season. Founded in 1945, it is the most important winter baseball circuit in Mexico.[^2][^6]

League officials have stated the alliance is intended to expand the league's market and reach a larger national audience.[^3]

## What this stands on

1. On 2026-01-15, Salvador Escobar, president of the Liga Mexicana del Pacífico (LMP), announced that Banamex has become the new naming rights partner for the 2026-27 season. ([El Economista](https://www.eleconomista.com.mx/deportes/lmp-agrega-dupla-comercial-deporte-banca-20260930-836168.html), News)
2. Salvador Escobar stated that the Liga Mexicana del Pacífico received 3.1 million attendees in stadiums during the 2025-26 season. ([El Economista](https://www.eleconomista.com.mx/deportes/lmp-agrega-dupla-comercial-deporte-banca-20260930-836168.html), News)
3. The Liga Mexicana del Pacifico aims to expand its market and attract a larger audience from across the country through this new alliance. ([Record](https://www.record.com.mx/historia/liga-mexicana-del-pacifico-temporada-2026-2026093019444141469), News)
4. The contract between the Liga Mexicana del Pacífico and Banamex is officially for five years, with a projected extension to ten years. ([El Economista](https://www.eleconomista.com.mx/deportes/lmp-agrega-dupla-comercial-deporte-banca-20260930-836168.html), News)
5. The annual agreement between the Liga Mexicana del Pacífico and Banamex is worth more than 5 million pesos. ([El Economista](https://www.eleconomista.com.mx/deportes/lmp-agrega-dupla-comercial-deporte-banca-20260930-836168.html), News)
6. The Liga Mexicana del Pacífico is the most important winter baseball circuit in Mexico and has existed since 1945. ([El Economista](https://www.eleconomista.com.mx/deportes/lmp-agrega-dupla-comercial-deporte-banca-20260930-836168.html), News)

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